Experiential Design / Assignment1 Trending Experience

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 Assignment1 Trending Experience



Todo:

Task 1 helps you explore current Augmented Reality (AR) trends and understand marker-based, markerless, and location-based experiences before choosing your final project idea.

  1. Research AR Trends
  2. Experiment
  3. Reflect
  4. Propose 3 Ideas

Processing:


Research AR Trends

I have identified three commonly used AR applications on the market to serve as my inspiration.



1. Apple Ar : These applications combine the limitless choices of online shopping with the “hands-on experience” of offline retail, ultimately aiming to eliminate consumer uncertainty during purchases. By overlaying virtual product models onto real-world environments at a 1:1 scale, users can intuitively assess size, style, and outfit compatibility, enabling more informed purchasing decisions.

User input: Previewing an orange iPhone 17 Pro Max on my computer keyboard

App output:


2.Particle Cam: The core value of this type of application lies not in “previewing products” or “solving real-world problems,” but in enhancing the artistic expressiveness of the real world. It uses AR technology to overlay digital particle effects in real time onto camera footage, enabling users to create surreal, dynamic videos and photos.

User input:Turn photos into fun particle effects

App output:



2. LiDAR 3D Scanner Apps: This application transforms the iPhone Pro / iPad Pro into a portable, high-precision 3D scanner, with its core function being the “digitisation” of the physical world. It no longer merely superimposes virtual objects onto reality, but instead captures real-world objects and spaces in their entirety, converting them into editable, shareable digital 3D models. This significantly lowers the barrier to entry for 3D modelling.


User Input: 
Initiate the scanning programme to conduct a thorough scan of my desk and all items upon it.

App Output:



Task-1:



I shall now commence preparations to complete my project.

Unity Download


I asked AI about the most stable version of Unity 2021.3 LTS that supports Vuforia.



I successfully launched the Vuforia Engine 11.4. As only version 11.4 was available for download, I double-clicked the (.UnityPackage) file to integrate it into my Unity project and added the Key within Vuforia.


I chose iOS as my platform because I only have an iPhone.

I created an image target on the Vuforia official website.



The photo I uploaded received a score of 4, indicating that the tracking performance will be excellent.



Then I will import the image to be tracked into Unity.



I created an Image Target in the Hierarchy, then changed my Image Target Behaviour to my Database and image.




I have rendered the cube within the image.



The initial attempt has already been successful.



I've added some simple animations to make the visuals more dynamic.



The original document can be found：

https://1drv.ms/f/c/69ed2b58c538a0ef/EiU96NjOvX5FiuO5NMoEXboBrixbq8RK__urHwupzLpjOg?e=bSPXFX

reflection：

I embarked upon this task with a clear objective: to understand the current state of mobile AR and test its three core technical approaches—marker-based, markerless, and location-based AR—before finalising the project. I successfully implemented a marker-based AR experience using Unity and Vuforia on a Windows PC. I uploaded a high-contrast image to Vuforia Target Manager, achieving a 4-star rating, and successfully triggered a 3D cube within Unity via the PC camera. Tracking proved reliable under stable lighting conditions. I also constructed a Ground Plane scene for markerless AR, but platform limitations prevented full testing: iOS deployment requires macOS and Xcode, which I cannot access on my PC. This highlights a practical issue—AR development remains highly fragmented across ecosystems. Research indicates that the most practical and stable AR experiences currently rely on marker-based solutions or applications deeply integrated with platform features. This task clarified my direction: I wish to create a project achievable with Vuforia on mobile devices, grounded in genuine interaction rather than mere visual gimmicks. As someone equally focused on technology and strategic application, I now favour viewing AR as a contextual information delivery tool—particularly in education or data visualisation—rather than solely for entertainment.


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